The Challenge:
Create and submit one marketing piece (choose from Website Banner, Postcard, or Display Ad) that is designed to promote YOU―the student―as the ideal candidate for the career of your choice in the graphics communications industry. Download GAERF 2012 Student Design Competition flyer
The Task:
- View the Skills and Careers Chart showing a variety of careers in Graphic Communications.
- Pick one career (based on your interests and aptitudes) listed in the Graphic Communications Skills and Careers Chart.
- Research and compile the facts about your chosen career:
- Job Title
- Job Description
- Job Responsibilities
- Training/Education Requirements
- Salary Range
- Create your ‘campaign!’ It’s all about YOU! Based on your research, craft a personal message that will identify YOU as the ideal candidate for the position in your selected career.
- Design a postcard, display ad, or website banner that promotes YOU in your chosen career—your talents, skills and education—that illustrate you as the ideal candidate to potential employers.
TIP 1: Outdistance the competition by making YOUR personal message impressive, convincing, compelling and saleable!
TIP 2: Visuals may include either YOUR photo or a stock photo of a ‘student.’
- Your Entry must conform to the specifications provided in the 2012 Student Design Competition templates. Postcard and display ad must be submitted as a PDF. Website banner can be in .jpg, .gif, or .png format.
Get creative and think outside the box! Include any additional items (along with your entry) to gain a competitive edge over other job candidates for your selected career position!
How To Enter:
Instructors must submit all entries. Secondary instructors may submit up to 5 entries; one entry per student. Post-secondary instructors may submit an unlimited number of entries; one entry per student.
All entries must be:
- Completed during the 2011-2012 school year.
- The original work of the student and contain no copyrighted materials or photos.
- Received by the deadline: June 15, 2012.
* Winners must provide all source files needed to produce entry artwork.
The Prizes:
1st Place Awards: $2,000 plus a two-day (Sept. 13-14) all-expenses paid trip for the student and instructor to attend GRAPH EXPO 2011, in Chicago, IL
(one secondary winner; one post-secondary winner)
2nd Place Awards: $1,500
(one secondary winner; one post-secondary winner)
3rd Place Awards: $1,000
(one secondary winner; one post-secondary winner)
The Sponsor:
The GAERF Student Design Competition is sponsored by the Graphic Arts Education and Research Foundation (GAERF). “GAERF is proud to continue its commitment to supporting education initiatives by encouraging creativity and self-expression in students through the art of design and production,” said GAERF President Ralph Nappi. “This competition will serve to recognize our best and brightest students, as well as the significant commitment of their instructors.”
Questions?
Contact Eileen Cassidy via phone: 703/264-7200 or e-mail:
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