Graphic Communications is the industry that puts words and images on thousands of items you see every day: billboards, websites, candy wrappers, CDs, T-shirts, textbooks, and your favorite publications. It is an industry with opportunities for all talents — artistic, technical, interpersonal, managerial, and entrepreneurial.
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Career Path

Graphic Communications Careers

Graphic Communications is an industry that includes electronic and traditional printing, publishing, packaging, digital imaging, computer graphics, website development, digital photography, printable electronics and related areas. There are a wide range of career paths and job opportunities typically involving the creation, production, management and distribution of advertising, websites, publications, packages and other media in printed and digital form.

Related Skills

Key skills required of those interested in pursuing an education in Graphic Communications-oriented degree programs include:

  • Creative problem solving
  • Process and pattern visualization
  • Applying computer applications
  • Adapting to technological change
  • Applying math and communications
  • Thinking logically
  • Working well with people

Career Success

While there are many career paths within the industry, people who find career success generally excel in these areas:

  • Enjoy working with people from many walks of life in a client-service environment.
  • Adapt to and keep abreast of constant technological change.
  • Sensitive to financial and economic aspects of graphic media production.
  • Gain experience with an internship in the field.
  • Willing to start at an entry-level position, and work to achieve more advanced positions.
  • Learn independently on computer applications to achieve an expert level.
  • Apply technology management principles to Graphic Communications.
  • Coordinate complex projects.

Related Fields

Graphic Communications is a multifaceted field, requiring people with many different and varied interests and skill sets. People working in the Graphic Communications industry may specialize in these related areas:

  • Photography
  • Graphic Design
  • Computer Networking
  • Marketing
  • Finance
  • Business Administration
  • Packaging
  • Information Management
  • Manufacturing
  • Publishing
  • Software Development
  • Research and Development
  • Training


The Graphic Communications industry incorporates many different kinds of businesses. Some of these include:

  • Publishers
  • Newspaper companies
  • Corporate media departments
  • Government media divisions
  • Advertising agencies
  • Commercial printers
  • Marketing firms
  • Software companies
  • College and university media services
  • Small businesses that require Web or print management staff.